By Laura Cleland at September 14 2018 12:46:57
Knowledge workers carry out these processes by taking into account multiple inputs (generally a wide set of unstructured data and information) to perform difficult tasks and make complex decisions among multiple possible ways of doing the work, each one implying different levels of risk and possible benefits. They are dependent on individuals and it is not possible to automate them. One example of a knowledge process is "Marketing a new product". The same steps are followed each time a new product is launched (benchmarking competitors, deciding pricing strategy, planning promotion, etc...), but it is the experience, knowledge and intuition of the people that drive the process to success.
Many scientists remain doubtful that true AI can ever be developed. The operation of the human mind is still little understood, and computer design may remain essentially incapable of analogously duplicating those unknown, complex processes. Various routes are being used in the effort to reach the goal of true AI. One approach is to apply the concept of parallel processing-interlinked and concurrent computer operations. Another is to create networks of experimental computer chips, called silicon neurons, that mimic data-processing functions of brain cells. Using analog technology, the transistors in these chips emulate nerve-cell membranes in order to operate at the speed of neurons.
Multiple inputs to the process exist : Some of them would be competition, lifecycle stage of the market, brand image, budget, etc... ; Complex decisions are made : There are many possible ways to achieve the process objectives (reach planned sales, leverage brand image, etc...) ; Each decision implies different levels of risk and potential benefits : It is the responsibility of the worker to choose the best one (low price strategy, aggressive advertising campaign, etc...) ; There are three main characteristics that make knowledge processes different from highly structured processes: Focus is on communication instead of automation.
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