By Anthony Woollacott at October 23 2018 18:14:19
Multiple inputs to the process exist : Some of them would be competition, lifecycle stage of the market, brand image, budget, etc... ; Complex decisions are made : There are many possible ways to achieve the process objectives (reach planned sales, leverage brand image, etc...) ; Each decision implies different levels of risk and potential benefits : It is the responsibility of the worker to choose the best one (low price strategy, aggressive advertising campaign, etc...) ; There are three main characteristics that make knowledge processes different from highly structured processes: Focus is on communication instead of automation.
Here are the types of evidence you can use: Images ; A photo is often a great way to show a point. You can use a photo in three ways: * Literally: If you're talking about a piece of equipment, show a photo of it rather than describe its specifications in bulleted text. You can use callouts that point to the various features and label them. * Metaphorically: Sometimes a point you're making is a concept, rather than a fact. For example, you may be talking about tough times ahead, so you could show a photo of a rocky road or a steep staircase. * Schematically: If you're talking about a process, you can show it with a diagram or add arrows to point out parts of a photo.
Knowledge workers carry out these processes by taking into account multiple inputs (generally a wide set of unstructured data and information) to perform difficult tasks and make complex decisions among multiple possible ways of doing the work, each one implying different levels of risk and possible benefits. They are dependent on individuals and it is not possible to automate them. One example of a knowledge process is "Marketing a new product". The same steps are followed each time a new product is launched (benchmarking competitors, deciding pricing strategy, planning promotion, etc...), but it is the experience, knowledge and intuition of the people that drive the process to success.
The key to process improvement is to clearly communicate process definitions (the way in which the company wants the processes to be carried out) to the people in charge of their execution (through training, process descriptions publication, etc...). The better process participants understand the process definition, the higher the probability that the process is carried out according to it. They are better implemented through obtaining buy-in than through imposing directives.