By Summer Gatenby at October 12 2018 02:12:42
Here are the types of evidence you can use: Images ; A photo is often a great way to show a point. You can use a photo in three ways: * Literally: If you're talking about a piece of equipment, show a photo of it rather than describe its specifications in bulleted text. You can use callouts that point to the various features and label them. * Metaphorically: Sometimes a point you're making is a concept, rather than a fact. For example, you may be talking about tough times ahead, so you could show a photo of a rocky road or a steep staircase. * Schematically: If you're talking about a process, you can show it with a diagram or add arrows to point out parts of a photo.
In the Tell 'n' Show method of creating effective presentations, you tell you point, then you show it. So, each point requires some validation, some evidence. Which validation you choose may depend on your audience. Some people want hard data, others want to know what the competition is doing, and still others may want the advice of an expert. A story that conveys a poignant situation may be effective. Sometimes, all you need is an image to show what you're telling. If you say that the copier you sell fits on a small table, a photograph will suffice.
After deciding on the points you want to make in your upcoming presentation, you need to figure out how to support those points. For example, if your point is that your company has the largest market share in the industry, quote the research (hopefully done by a third party) that says so. This applies to both business presentations and educational presentations. The support you provide for your message is essential for an effective presentation.
Multiple inputs to the process exist : Some of them would be competition, lifecycle stage of the market, brand image, budget, etc... ; Complex decisions are made : There are many possible ways to achieve the process objectives (reach planned sales, leverage brand image, etc...) ; Each decision implies different levels of risk and potential benefits : It is the responsibility of the worker to choose the best one (low price strategy, aggressive advertising campaign, etc...) ; There are three main characteristics that make knowledge processes different from highly structured processes: Focus is on communication instead of automation.