By Sophie Dulhunty at November 21 2018 21:51:31
Multiple inputs to the process exist : Some of them would be competition, lifecycle stage of the market, brand image, budget, etc... ; Complex decisions are made : There are many possible ways to achieve the process objectives (reach planned sales, leverage brand image, etc...) ; Each decision implies different levels of risk and potential benefits : It is the responsibility of the worker to choose the best one (low price strategy, aggressive advertising campaign, etc...) ; There are three main characteristics that make knowledge processes different from highly structured processes: Focus is on communication instead of automation.
Tables : When your data doesn't clearly show a trend, use a table. You may have this data in Excel, and can even link to the Excel file. Quotations : Quotes are very powerful when they come from authorities or well-known individuals. In a persuasive presentation, you can use testimonials from other customers, for example. Stories : Stories are powerful when they support your message. They can be personal, related to current events, examples from other customers, and so on. They can be full-blown situations, or simple examples. Collect stories as you hear them and keep them in a file for use later.
In the Tell 'n' Show method of creating effective presentations, you tell you point, then you show it. So, each point requires some validation, some evidence. Which validation you choose may depend on your audience. Some people want hard data, others want to know what the competition is doing, and still others may want the advice of an expert. A story that conveys a poignant situation may be effective. Sometimes, all you need is an image to show what you're telling. If you say that the copier you sell fits on a small table, a photograph will suffice.
You do this by appearing to be desperate. This is the worst thing you can do! This highlights another important psychological fact. As author Vernon Howard once wrote, "whenever one knows that you desperately want something he [or she] tends to withhold it, Ford gives them a very satisfying sense of power over you. He knows as long as he keeps you at bay that you will continue to seek him out. That gives them a great sense of self-importance that he won't easily give up." So the most important step you must take to win your ex back is simple -- but it may seem contradictory at first. That is, to win your ex back you must get out there and meet other people! This will send a powerful message that you are not dependent on any one person. By increasing your popularity you will send the psychological message that you have something going for you, otherwise you wouldn't be so popular!