By Laura Cleland at November 04 2018 23:13:27
Knowledge workers carry out these processes by taking into account multiple inputs (generally a wide set of unstructured data and information) to perform difficult tasks and make complex decisions among multiple possible ways of doing the work, each one implying different levels of risk and possible benefits. They are dependent on individuals and it is not possible to automate them. One example of a knowledge process is "Marketing a new product". The same steps are followed each time a new product is launched (benchmarking competitors, deciding pricing strategy, planning promotion, etc...), but it is the experience, knowledge and intuition of the people that drive the process to success.
In medicine, programs have been developed that analyze the disease symptoms, medical history, and laboratory test results of a patient, and then suggest a diagnosis to the physician. The diagnostic program is an example of so-called expert systems-programs designed to perform tasks in specialized areas as a human would. Expert systems take computers a step beyond straightforward programming, being based on a technique called rule-based inference, in which preestablished rule systems are used to process the data. Despite their sophistication, systems still do not approach the complexity of true intelligent thought.
Current research in information processing deals with programs that enable a computer to understand written or spoken information and to produce summaries, answer specific questions, or redistribute information to users interested in specific areas of this information. Essential to such programs is the ability of the system to generate grammatically correct sentences and to establish linkages between words, ideas, and associations with other ideas. Research has shown that whereas the logic of language structure-its syntax-submits to programming, the problem of meaning, or semantics, lies far deeper, in the direction of true AI.
Multiple inputs to the process exist : Some of them would be competition, lifecycle stage of the market, brand image, budget, etc... ; Complex decisions are made : There are many possible ways to achieve the process objectives (reach planned sales, leverage brand image, etc...) ; Each decision implies different levels of risk and potential benefits : It is the responsibility of the worker to choose the best one (low price strategy, aggressive advertising campaign, etc...) ; There are three main characteristics that make knowledge processes different from highly structured processes: Focus is on communication instead of automation.